Willy Wonka

Willy Wonka is the esscentric chocolatier from "Charlie & the Chocolate Factory" by Roald Dahl.

Rebranding
Moonbot Studios was tasked by the Roald Dahl estate and Nestle with re-interpreting key elements from “Charlie and the Chocolate Factory” and the Willy Wonka mythology. Moonbot defined the customer experience by creating a narrative story around each branding element. The resulting assets are used in a Los Angeles flagship store: Sweet!Hollywood. Moonbot designed a series of store displays chronicling Willy Wonka’s adventures to find the perfect secret ingredients and techniques to create magical delights that inspire the imagination. Three series of chocolates were created by Moonbot to be produced by Wonka’s “Inventing Room:” Square Sweets That Look Round, Kaleidoscope Collection and Travel Trunk Collection.